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Manufacturing enterprises, do you dare to open up your

Manufacturing enterprises, do you dare to open up your

2019-09-20

The manufacturing enterprise opens its own "a chef", which embodies the openness and self-confidence of the enterprise.

At present, many enterprises in automobile, electronics, shipbuilding, consumer goods and other industries in developed countries have carried out factory visits. Through visiting and inspection, showing their product characteristics and publicizing their product quality and corporate culture, good results have been achieved.

Once in a while, the chef in the bottom of the sea was screened by the news. The public's food is clean and sanitary, the quality of the dishes, the service is the best, the chef in the industry's model of the fire-pot restaurant is used to get into the cabinet, the hot-pot spoon used by the restaurant is used to pass through the sewer, and the fans of many of the sea bottom can be extremely angry.

Despite the very good public relations of the sea-bottom fishing, an apology was made in just four hours, and all the responsibilities were taken, but the shadow was lingering. Even if the bottom fishing promises to be rectified, can the diners really trust?

Let's take a look at Dingtai Feng, Michelin 1-star 's old name shop. The back kitchen of each store is transparent kitchen. Chefs and small workers are busy in the store. In addition to Ding Taifeng's steamed buns, the open kitchen can also give diners a sense of security. It seems that if Haidi fishing wants to win back the trust of its guests, it should also learn from Dingtai Feng to open its own kitchen.

"transparent" factories in developed countries

This is the case in restaurants, as well as in manufacturing. In Germany, the United States and Japan, many well-known enterprises not only open up their "back cooking", but also make an industrial tourism industry. They are very popular and often have to make appointments more than two or three months in advance. BMW, for example, all the factories are open to the outside world, including the Tiexi factory in Shenyang. E-works German Industrial 4.0 delegation has visited BMW, Audi, Volkswagen, Mercedes-Benz and MAN factories. BMW Munich factory automatic spraying robot, Audi A8 height automation and R8 manual customization, MAN factory truck bridge and vehicle assembly should With AGV and so on, all leave a deep impression on everyone.
At present, many enterprises in automobile, electronics, shipbuilding, consumer goods and other industries in developed countries have carried out factory visits. Through visiting and inspection, showing their product characteristics and publicizing their product quality and corporate culture, good results have been achieved.

In this regard, China is still in its infancy, only a small number of beer, health products, household appliances enterprises began to try to carry out factory visits. To enter some well-known enterprises to visit and study, it is still very difficult, often need to "go through the back door." Or organized by government departments, during the meeting, as a typical model to receive visits, but often just walk around. Most enterprises still think that "peers are friends" and only receive their own big customers to visit and inspect. In addition, there are also individual enterprises excessive packaging enterprises to visit, charging high fees, people resent.

Hope that in the future there will be more confident, forward-looking, unique competitive advantage of Chinese manufacturing enterprises can open their own "kitchen ", let more customers, and even the public into the enterprise, into the product exhibition hall, into the factory, not only show advanced process and automation production line, but also show the strength of enterprises, through experiential marketing to enhance brand influence, promote product marketing. At the same time, through open visits and exchanges, learn from each other, improve together, promote the transformation and upgrading of Chinese manufacturing enterprises.
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